Launched in 2016, Great Bear Project is marketing and destination development arm of Cariboo Chilcotin Coast Tourism Association and Destination BC in Great Bear Rainforest. With a home base at Bella Bella Cannery on Denny Island, Great Bear Project specializes in Indigenous relationships, content acquisition, digital marketing and strategy. The GBP also works with communities in securing destination development projects on BC Central Coast. With Indigenous tourism solidified as a leading growth segment, Great Bear Project promotes private and Indigenous businesses through website www.greatbeartales.com, YouTube Channel @GreatBearTales and digital marketing strategy. Current infrastructure projects include cabin, dock construction and waterfront development in Hartley Bay, Klemtu and Rivers Inlet.