It’s with an eye on our company’s sport, adventure and content history, I’m incredibly excited to make a big move forward…and officially launch Milne Strategy Ltd. After more than 25 years of broadcast television, TV series production and what seems like a lifetime in tourism and sport, it’s an honour to take our deep slate of British Columbia experience and build a new kind of company.
We’ve been fortunate to work with an exceptional team of specialists over the years, from editors and producers, to ad people, creative sorts, elite communications and now a whole new digital crew of highly-tuned professionals. From doing way-back colour correction in the Super 16mm film suite to today’s digital strategy, SEO, Web and YouTube management… technology and content have never reached such an exciting intersection.
As a former National Team Snowboard Coach I learned some invaluable strategy lessons. Working with groups like Own The Podium and a variety of performance specialists, I was tasked with building a 4-year quadrennial plan for the Snowboardcross team leading up to 2010 Olympics in Vancouver. It was a daunting task, filled with a plethora of politics and pile of moving parts. But we set lofty goals and took care of details. Assessed the environment. Opponent’s weaknesses. Our opportunities. In the end, the 48-month plan helped deliver a Gold Medal to Maelle Ricker in Women’s SBX and Silver Medal to Mike Robertson in Men’s SBX.
It was all about strategic planning setting the stage for otherworldly performance! With decades of valuable British Columbia lessons learned, an incredible love for the BC West Coast and Coastal Mountains and a deep respect for reconciliation and BC and Coastal First
Nations, our crew at Milne Strategy looks forward to getting started!
Current clients include: Mercury Marine; Bridgeview Marine; Cariboo Chilcotin Coast Tourism Association; Destination BC; Big Coast TV Series and Great Bear Project/Great Bear Tales.
Sincerely,
Tim Milne
President/Executive Producer
Milne Strategy Ltd.
tim@milnestrategy.com